La Tribune: How the Mul Group cultivates its growth

Both agricultural and industrial, positioned in the buoyant but extremely competitive aromas and fragrances sector, the family business based in Bar-sur-Loup near Grasse, presents an atypical and differentiating profile that it now extends to the sourcing of materials. raw vegetables.

In the beginning there is the earth. A fertile land where perfume plants, fruit trees and other foliage flourish that the Mul family has cultivated for five generations over nearly 120 hectares in the municipalities of Pégomas, Roquette sur Siagne and Tourrettes de Fayence. “It is our DNA, our value and our history”, recalls Cécile Mul, CEO of the family group specializing in farming and the transformation of plants and plants into extracts for the aromas, cosmetics and perfumes industry. . An activity developed from the 1970s in order to compensate for the drop in demand for perfume plants from the Grasse region in favor of foreign harvests. And this, through two companies: Sotraflor, 50/50 owned with the house of Chanel, and Gazignaire, acquired at the end of the 80s. to gain autonomy. In short, we have become an industrialist in order to remain agricultural, ”explains the manager. It is therefore logical that this nourishing land once again presides over the development of the Riviera group, which is now strengthening its expertise by tackling the issue of sourcing raw materials …

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