The Jasmine harvest starts in the Pays de Grasse and offers us every morning its sweet scent with the first rays of the sun. A historical culture for our group that has been growing Jasmine Grandiflorum for 5 generations in the communes of Pégomas and La Roquette-sur-Siagne.
With this history and know-how, Jean GAZIGNAIRE – Groupe MUL supports the Jasmine sector in Egypt in mastering its environmental, social, economic and societal challenges.
The transparency of information and the control of the conditions that govern the crops are critical in the selection of an exceptional raw material, the group has chosen to deal with this subject, for all these sector projects, through a structured approach of responsible commitment to producers based on its dual competence as a farmer and industrial processor.
This small white jasmine flower, delicate, passionate, but for all that the sector remains fragile and exposed to the conjunctural contexts of each era, in each country. Only the commitment of actors throughout the supply chain is a key success factor for the sustainability of this culture and its transmission.